8 Tips to Optimize Cash Flow Management and Future-Proof Your Business

Written by Kalei White
June 20, 2023

In his 1987 Harvard Business Review article, James Mcneill Stancill said, “You can’t pay bills with profits—only cash.” Well, it’s 2023, and his words still ring true. Across every industry, small companies to global enterprises all need rock-solid processes, tools, and talent to manage cash flow properly. 

When you optimize cash flow management—aka the tracking of funds in and out of your business—it makes it easier to ensure the level of financial stability your company needs to meet its operational expenses, pay off debts, and invest in growth opportunities.

With a potential recession still looming, now’s an excellent time to prepare. In this article, we’ll cover some of the basics and examine essential ways to optimize your cash flow management today to future-proof tomorrow. 

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Monitoring Cash Inflows and Outflows

To effectively manage cash flow, you first need to have an accurate understanding of how money enters and leaves your organizations’ bank account or accounts – aka cash inflows and outflows. 

Here are some examples of each:

  • Cash Inflow: Sales revenue, accounts receivable collections, investment income or loans.
  • Cash Outflow: Operating costs (payroll), taxes payable or debt repayments.

By carefully monitoring these transactions, you can identify potential issues early on before they escalate into major financial problems.

To gain better visibility into multibank cash inflows and outflows, a bank feed powered by APIs can be useful. With an API bank feed, you have your own financial data lake that you can access through a single platform at any point in time.

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See all of your balances from one single source of truth with Trovata. 

Debt Financing & Cash Reserves Management

Another crucial element of cash flow management is maintaining a balance between leveraging external financing sources and generating sufficient internal cash flows. 

Monitoring debt levels closely while maintaining adequate cash reserves makes it easier to navigate unexpected challenges or seize new business prospects. 

One thing you can do here is set aside a portion of profits every month to pay off debts and establish an emergency fund to help safeguard against potential liquidity crises.

Balance Debt Financing with Internal Cash Generation

As mentioned, aim to strike the right balance between utilizing debt financing options, such as bank loans or credit cards, and relying on internally generated cash flow from operations. This ensures you have access to necessary funds without overburdening the company with excessive debt obligations that could hinder growth prospects. 

Some strategies to achieve this balance include:

  • Prioritizing high-margin products/services that generate more revenue per unit sold.
  • Implementing cost-saving measures like inventory management improvements or renegotiating supplier contracts.
  • Focusing on customer retention through exceptional service delivery and loyalty programs.

Adequate Cash Reserve Management

A critical aspect of effective corporate cash flow management involves maintaining adequate cash reserves for both short-term needs and long-term financial stability. Set aside a portion of your business’s monthly profits into an account exclusively for emergency situations, such as economic recessions or unexpected expenses related to business activities.

Some ways you can ensure optimal cash reserve management:

  • Regularly review and adjust emergency fund allocation based on changing financial circumstances.
  • Invest a portion of cash reserves in low-risk, liquid assets like money market funds or short-term bonds to earn interest without compromising accessibility.
  • Monitor industry trends and economic indicators to anticipate potential challenges that may impact their company’s cash flow and make necessary adjustments proactively.

Ensuring Financial Stability Through Effective Cash Flow Management

Achieving financial stability requires striking a balance between generating positive cash flows from operations while minimizing unnecessary expenditures that could erode profitability margins over time. 

One way to achieve this is by optimizing working capital management, which involves managing short-term assets (e.g., inventory) and liabilities (e.g., accounts payable) to ensure the business has enough liquidity for day-to-day operations. 

Another approach entails implementing effective cash flow forecasting techniques, such as using historical data trends or scenario analysis to anticipate future cash inflows and outflows accurately. 

In doing so, you can prepare for any possible future, taking a proactive approach over a reactionary response to changs in the market and the economy. 

Key Terms & Metrics in Cash Flow Management

Last but not least, before we look at tips to optimize cash flow, it’s important to understand the key terms and metrics related to corporate cash flow management. 

These metrics can offer an understanding of your business’s ability to deliver profits from operations, sustain liquidity, and invest in expansion possibilities. By keeping track of these KPIs, you can evaluate whether or not your efforts to optimize cash flow management are successful.

Let’s explore some of these important terms:

Free Cash Flow (FCF)

Free Cash Flow, or FCF, represents the amount of cash generated by a business after accounting for capital expenditures such as investments in property, plant, and equipment. 

This metric helps determine whether a company has enough cash available to repay debts faster or reinvest in its operations without relying on external financing sources like small business loans.

Operating Cash Flow (OCF)

Operating Cash Flow, or OCF, measures the amount of cash generated from regular business operations before taking into account any financing activities or investing activities. It reflects how efficiently a company can convert its net income into actual cash inflows that can be used for managing day-to-day expenses like accounts payable and inventory management.

Net Income Plus Depreciation (NIPD)

Net Income Plus Depreciation, or NIPD, is an alternative measure of profitability that adds back non-cash expenses such as depreciation to net income figures. By considering both profits earned through sales revenue minus cost of goods sold and the value of assets that have been used up over time, NIPD provides a more comprehensive view of a company’s financial performance.

Net Operating Cash Flow (NOCF)

Net Operating Cash Flow is an advanced cash flow measure that adjusts for changes in working capital, such as fluctuations in accounts receivable and inventory levels. This metric helps finance professionals better understand how effectively their business operations are generating positive cash flows to support growth initiatives or meet ongoing expenses like payroll and lease payments.

Tips to Optimize Cash Flow Management

Negotiate Better Terms with Suppliers

Negotiating better terms with suppliers is a crucial step towards effective cash flow management. By working closely with your vendors and exploring opportunities for bulk discounts, extended payment terms, or other incentives, you can reduce costs without compromising the quality of goods and services received. 

Building strong relationships with key suppliers can lead to mutually beneficial arrangements that ultimately contribute to improved cash flow.

Improve Collection Processes and Payment Terms

Collection Processes: To increase positive cash inflow, focus on improving your collection processes. This might include offering incentives for early payments or implementing an automated system that sends reminders before invoice due dates. 

Payment Terms: Negotiating better payment terms with suppliers can also contribute to improved cash flow management. By extending the time allowed for invoice payments or securing discounts for early settlement, you can reduce accounts payable without negatively impacting supplier relationships.

Reduce Costs Without Compromising Quality

Finding ways to cut expenses while maintaining high-quality products and services is essential for businesses looking to manage their cash flow statements effectively. 

This may involve streamlining operations through automation, outsourcing non-core tasks, optimizing inventory management systems, and minimizing overhead costs wherever possible. 

Rather than sacrificing customer satisfaction, look for creative solutions that will improve efficiency without compromising value.

Diversify Products and Services to Attract More Customers

Expand Product Lines

Introducing new products related to your core business offerings can attract a wider range of customers and increase overall sales revenue. Research market trends thoroughly before investing in new product development initiatives.

Offer Bundled Services

Combining complementary services into a single package can make your offerings more attractive to potential clients. This approach may also encourage existing customers to purchase additional services, thereby boosting cash inflow.

Pursue New Markets

Exploring untapped markets or customer segments can help diversify revenue streams and mitigate the risk of relying too heavily on a single source of income. Carry out comprehensive market research before embarking on any new ventures in order to be equipped for potential difficulties that could arise.

Utilize New Cash Management Tech

With the rapid advancements in technology, corporate finance teams can now leverage advanced software tools to streamline their cash flow management processes. The days of manually managing cash in spreadsheets are over!

For example, with the advent of open banking APIs, managing cash across multiple banks and accounts is easier than ever. Trovata can greatly enhance corporate cash flow management efforts in today’s fast-paced business environment.

Trovata can help your finance team gain real-time visibility into your company’s financial health while streamlining cash monitoring and analysis processes by harnessing the power of open banking APIs, cloud-native technology, and even generative AI.

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Project Future Cash Flows More Accurately

To gain a better understanding of the cash flow patterns that affect your business, make sure to analyze historical data trends. By examining past performance and identifying patterns or anomalies, you can gain valuable insights into the factors that influence your business’s cash flow. 

Adjust for Anticipated Market Changes

Beyond analyzing historical data, it is crucial for finance teams to consider potential changes in the market landscape that might impact their company’s cash flow. Factors such as economic downturns, industry movements, or fresh regulations may have substantial effects on a business’s financial situation. 

Staying informed about these developments allows you to adjust your strategy proactively and maintain a healthy cash balance despite external challenges.

Invest Idle Cash

Today’s higher interest rates make putting your business’ idle cash to work very appealing. In the current market, generating as much as 3-4% of low-risk interest income on idle cash from operations is possible.

Many savvy treasurers use Trovata to find idle cash and then invest it with Morgan Money, which directly integrates with it. Learn more about how to use Trovata and Morgan Money

The Bottom Line

Cash flow management is a critical aspect of financial management for any organization because it helps ensure that your company’s lifeblood, cash, flows freely to all the areas that need it. When you optimize your cash flow management, you can take safer steps to make sure you never run out.

“Just like the human body needs good blood flow to stay healthy, a global enterprise needs proper cash flow. It’s vital we ensure proper flow and circulation of our cash.”

– James Krikorian VP & Treasurer at Krispy  Kreme

Learn how Krispy Kreme optimized its cash flow management using open banking APIs and Trovata’s modern cash flow management Platform.

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