Privacy Policy

Last Updated: July 9, 2024

Scope of this Policy

Trovata, Inc. (“Trovata”, “we” or “us”) understands you care how personal information about you is collected, used, and shared. We are committed to protecting the privacy of individuals who interact with us. This Privacy Policy describes our privacy practices for this website, including and any affiliated sites (collectively, “Site”), and the services we provide through our Site (collectively, the “Sites and Services”). This Privacy Policy applies to Sites and Services that display or reference this Privacy Policy but does not apply to any other Sites and Services that may be governed by a separate agreement (such as a data processing agreement) or display or reference a different privacy policy or notice.

Trovata Sites and Services are intended for and provided to businesses and other organizations, and not individual consumers or end-users.  In providing our Sites and Services, we may, in limited cases, be asked to process personal information relating to consumers or end-users at the direction of our business customers. When we do, we do so as a service provider or a data processor to those organizations, but we do not control and are not responsible for the privacy practices of those organizations. If you are a consumer end-user of one of those organizations, you should read that organization’s privacy policy and direct any privacy inquiries accordingly.

Information Collected by Trovata

The personal information we collect depends on how you interact with the Sites and Services, the features you use, and the choices you make.

We collect personal information about you from different sources and in various ways when you use our Sites and Services, including information you provide directly, information collected automatically, third-party data sources, and data we infer or generate from other data.

Information you provide directly. We collect personal information you provide to us. For example:

  • Name and contact information. You provide us with information about you when you complete a web form, apply or register for the Sites and Services, set-up the Sites and Services, respond to an advertisement, contact us for support or other offerings. During such processes, we collect personal information such as your name, company name, address, email, phone number, and login credentials.
  • Demographic data. In certain cases, such as when you register for events or participate in surveys, we request that you provide position or title, industry, and similar demographic details.
  • Billing and payment information including credit card numbers, financial account information and credentials.
  • Content and Files. You may provide personal information through your public participation in chat sessions, blogs, email exchanges, or newsgroups on our Sites and Services. We may also collect documents, or other files you upload or process on our Sites and Services; and if you send us email messages or other communications, we collect and retain those communications. 

Information we obtain from third party sources. We may also collect other public and third party information about you to supplement your profile, such as public information about the company where you work. For example:

  • Third party partners. Our Sites and Services may include buttons, tools, or content that link to other companies’ services. We may collect information about your use of these features. In addition, when you see or interact with these buttons, tools, or content, or view a Trovata web page containing them, some information from your browser may automatically be sent to the other company. Please read that company’s privacy policy for more information regarding its use of that information.
  • Service providers. Third parties that collect or provide data in connection with work they do on our behalf, for example companies that provide us hosting services or companies that send communications on our behalf.
  • Publicly available sources. Public sources of information such as social media platforms. For example, we maintain pages on LinkedIn, Facebook, and other social networking sites. We may collect information when you interact with our pages on such social networking platforms.

Information we collect automatically. When you use our services, we collect some information automatically. For example: 

  • Identifiers and device information. We receive and store certain information when you use our Sites and Services. For example, we receive information that your browser or device sends to our servers whenever you visit or use our Sites and Services. Your browser or device may tell us your internet protocol (IP) address used to connect your computer to the internet or the proxy server that you use to access the internet, computer and connection information such as browser type, version, language and time zone settings, browser plug-in types, operating system, and type of device you are using. 
  • Usage data. When you visit or use our Sites and Services, your browser may also tell us information such as the actions you take on our Sites and Services, the page that led you to our Sites and Services as well as, if applicable, the search terms you typed into a search engine that led you to our Sites and Services.
  • Geolocation data. Depending on your device and app settings, we collect geolocation data when you use our Sites and Services.

Information we create or generate. We infer new information from other data we collect, including using automated means to generate information about your likely preferences or other characteristics (“inferences”). For example, we infer your general geographic location (such as city, state, and country) based on your IP address.

When you are asked to provide personal information, you may decline. And you may use web browser or operating system controls to prevent certain types of automatic data collection. But if you choose not to provide or allow information that is necessary for certain services or features, those services or features may not be available or fully functional.

Cookies, Mobile IDs, and Similar Technologies 

We may receive information about how you use our Sites and Services through the use of first-party and third-party cookies, and also web beacons and other similar technologies. Our servers collect similar information when you are logged into our Sites and Services. The information we receive through cookies and similar technologies may be associated with you, depending on the Sites and Services you are using, and whether you have provided information identifying yourself to such Sites and Services.

In addition, third parties may be able to collect information about your online activities over time when you use our Sites and Services using cookies or other technologies. 

What are cookies and similar technologies?

Cookies are small text files placed by a website and stored by your browser on your device. A cookie can later be read when your browser connects to a web server in the same domain that placed the cookie. The text in a cookie contains a string of numbers and letters that may uniquely identify your device and can contain other information as well. This allows the web server to recognize your browser over time, each time it connects to that web server.

Web beacons are electronic images (also called single-pixel or clear GIFs) that are contained within a website or email. When your browser opens a webpage or email that contains a web beacon, it automatically connects to the web server that hosts the image (typically operated by a third party). This allows that web server to log information about your device and to set and read its own cookies. In the same way, third-party content on our Sites and Services (such as embedded videos, plug-ins, or ads) results in your browser connecting to the third-party web server that hosts that content. Some of the features we offer may include web beacons to help us understand how you interact with such features on our Sites and Services.

We use Google’s Enhanced Conversions to improve how we measure and optimize our advertising. This feature helps us understand when our ads lead to actions like demo sign-ups or event registrations. When you complete an action on our website, such as filling out a form, we may collect data like your email address, name, or phone number. This data is converted into a secure, hashed format before being sent to Google. Google then matches this hashed data with its own records to help us track and optimize our ads. Your data is handled securely and confidentially. The hashing process ensures that your information remains private. Google uses industry-leading standards to protect this data and only reports conversions in a privacy-safe manner.

How do we and our partners use cookies and similar technologies?

As mentioned above, we, and our analytics and advertising partners, use these technologies on our Sites and Services to collect personal information (such as the pages you visit, the links you click on, and similar usage information, identifiers, and device information) when you visit our Sites and Services, including personal information about your online activities over time and across different websites or online services.  This information is used to store your preferences and settings, enable you to sign-in, analyze how our Sites and Services perform, track your interaction with the Sites and Services, develop inferences, deliver interest-based advertising, combat fraud, and fulfill other legitimate purposes. We and/or our partners also share the information we collect or infer with third parties for these purposes.

The third-party analytics and advertising providers we use on our Site and Services include, for example: 

Company/Service Purpose(s)Privacy NoticesManage Settings (Opt-Out)
LinkedIn AdvertisingAdvertising 
GoogleAnalytics &

To learn about their privacy practices and how to opt out of their use of cookie data for targeted advertising purposes, click on the links above. You may also use the advertising and cookie controls described below.

What controls are available?

These choices are specific to the browser you are using. If you access our services from other devices or browsers, take these actions from those systems to ensure your choices apply to the data collected when you use those systems.

  • Browser cookie controls. Most web browsers are set to accept cookies by default. If you prefer, you can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our Sites and Services. If you choose to delete cookies, settings, and preferences controlled by those cookies, including advertising preferences, may be deleted and may need to be recreated. 
  • Mobile advertising ID controls. iOS and Android operating systems provide options to limit tracking and/or reset the advertising IDs.
  • Email web beacons. Most email clients have settings that allow you to prevent the automatic downloading of images, including web beacons, which prevents the automatic connection to the web servers that host those images.
  • Do Not Track.  Some browsers have incorporated “Do Not Track” (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not a common understanding of how to interpret the DNT signal, our websites do not currently respond to browser DNT signals. Instead, you can use a range of other tools to control data collection and use, including the cookie controls and advertising controls described above.

Use of the information collected by Trovata

We use the personal information we collect for purposes described in this Privacy Policy or as otherwise disclosed to you. For example, we use the information we collect about you for the following purposes:

  • Functionality and maintenance of the Sites and Services. To maintain the performance and functioning of our Sites and Services, including troubleshooting and maintenance.  
  • Business operations. To operate our business, such as improving our internal operations, securing our systems, detecting fraudulent or illegal activity, and meeting our legal obligations. 
  • Delivery of Services. Provide you with the Sites and Services, as well as any other services, support, or information you have requested including operation and improvement of our Sites and Services, and diagnose related problems. 
  • Research and Development. To develop new features and conduct research.  
  • Personalization. To understand you and your preferences to enhance and personalize the features on our Sites and Services and any communications to you according to your interests and preferences.
  • Customer Support. To provide customer support and respond to your questions. 
  • Communications. To send you messages such as those related to technical notifications, payments, or other administrative messages. 
  • Marketing and Advertising. To send you newsletters and information about new offers, promotions, rewards, contests, and display advertisements about Trovata. We may also contact you via telephone with information about our latest offerings and promotions. 

We may combine information we collect about you from different sources for the purposes described above and to give you a more seamless, consistent, and personalized experience on our Sites and Services. 

We may also use aggregate data from our Sites and Services for benchmarking and improvement.

Sharing information collected by Trovata

We share personal information as necessary to complete your transactions, and provide the services you have requested or authorized, or with your consent. In addition, we share each of the categories of personal information described above, with the types of third parties described below, for the following purposes:

  • Service Providers. We share personal information with vendors or agents working on our behalf for the purposes described in this Privacy Policy. For example, companies we’ve hired to provide customer service support, document storage, or assist in protecting and securing our systems and services may need access to personal information to provide those functions.
  • Financial services & payment processing. When you provide payment data, we will share payment and billing information with banks and other entities as necessary for payment processing, fraud prevention, credit risk reduction, or other related financial services.
  • Corporate transactions. We may disclose personal information as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or a transfer, divestiture, or sale of all or a portion of our business or assets. 
  • Legal and law enforcement. We will access, disclose, and preserve personal information when we believe that doing so is necessary to comply with applicable law or respond to valid legal process, including from law enforcement or other government agencies.
  • Security, safety, and protecting rights. We will disclose personal information if we believe it is necessary to:
    • protect our customers and others, for example, to prevent spam or attempts to commit fraud, or to help prevent the loss of life or serious injury of anyone; 
    • operate and maintain the security of our Sites and Services, including preventing or stopping an attack on our computer systems or networks; or 
    • protect the rights or property of ourselves or others, including enforcing our agreements, terms, and policies.

Third-party analytics and advertising companies also collect personal information through our Sites and Services including identifiers and device information (such as cookie IDs, device IDs, and IP address), geolocation data, usage data, and inferences based on and associated with that information, as described in the Cookies section of this Privacy Policy. These third-party vendors may combine this information across multiple sites to improve analytics for their own purposes and others. For example, we use Google Analytics on our Site to help us understand how users interact with our Site; you can learn how Google collects and uses information at

Please note that some of the features on our Sites and Services may include integrations, references, or links to services provided by third parties whose privacy practices differ from ours. If you provide personal information to any of those third parties or allow us to share personal information with them, that information is governed by their privacy policies.

Finally, we may share de-identified information in accordance with applicable law.

Information security and storage

We understand that the security of your personal information is important. We implement commercially reasonable and appropriate administrative, technical, and physical security controls designed to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. However, despite our efforts, no security controls are completely effective, and we cannot ensure or warrant the security of your personal information.

Choice and Control of Personal Information

Accessing, updating, or deleting your personal information

We take reasonable steps intended to ensure that your personal information we process is accurate, complete, and current by using the most recent information provided to us. Our Sites and Services may allow you to review and edit your personal information by accessing your profile or similar features of our Sites and Services. You may also submit a request to us to review, edit, or delete your personal information by emailing your request to Once we verify your identity, we will assist you with your request.

For our Site, you may have the ability to manage your cookies and similar technologies through your web browser settings as described above in this Privacy Policy. Please visit the Cookies, Mobile IDs, and Similar Technologies section of this Privacy Policy for choices about cookies and other tracking technologies. 

Opting out of Trovata Communications

You may opt out of receiving mailings, newsletters, or other communications we may provide from time to time by modifying your preferences or by unsubscribing to the marketing mailings or newsletters you no longer desire. To unsubscribe, please follow the “Unsubscribe” instructions that are contained within the mailing, newsletter, or other communication that we send to you. You may also send an email to with “Unsubscribe” in the body, together with a description of the communications you no longer desire to receive. If you receive promotional email or SMS messages from us and would like to stop, you can do so by following the directions in that message or by contacting us as described in the Contact Us section below. If you receive a sales call from us, you can ask to be placed on our do-not-call list.

European and UK Data Protection Rights

If the personal information we process about you is subject to European Union, Swiss, or United Kingdom of Great Britain and Northern Ireland (UK) data protection law, you have certain rights with respect to that data:

  • You can request access to, rectification, or erasure of personal information; 
  • If any automated processing of personal information is based on your consent or a contract with you, you have a right to transfer or receive a copy of the personal information in a usable and portable format;
  • If the processing of personal information is based on your consent, you can withdraw consent at any time for future processing; 
  • You can object to, or obtain a restriction of, the processing of personal information under certain circumstances; and
  • For residents of France, you can send us specific instructions regarding the use of your data after your death.

To make such requests, please use the contact information at the bottom of this Privacy Policy. When we are processing data on behalf of another party (e.g., a business customer) that is the data controller, you should direct your request to that party.  You also have the right to lodge a complaint with a supervisory authority, but we encourage you to first contact us with any questions or concerns.

We rely on different lawful bases for collecting and processing personal information about you, for example, with your consent and/or as necessary to provide the services you use in accordance with our contractual obligations, operate our business, meet our legal obligations, protect the security of our systems and our customers, or fulfill other legitimate interests.

Retention of Personal Information

We will retain your personal information for as long as necessary to provide you with our Sites and  Services, as needed to comply with our legal obligations or enforce our agreements. For example, we may retain certain records for legal or internal business reasons, such as fraud prevention. Some of your information may also remain on backup systems after the expiry of the retention period.

Location of Personal Information

The personal information we collect may be stored and processed in your country or region or any other country where we or our service providers maintain facilities. Currently, we primarily use data centers in the United States. The storage location(s) are chosen to operate efficiently and improve performance. We take steps designed to ensure that the information we collect under this Privacy Policy is processed and protected according to the provisions of this Policy and applicable law wherever the data is located.

Location of Processing European Personal Information. We may transfer personal information from the European Economic Area (EEA), United Kingdom (UK), and Switzerland to other countries, some of which have not been determined by the European Commission to have an adequate level of data protection. When we do so, we use legal mechanisms, including contracts, to help ensure your rights and protections. To learn more about the European Commission’s decisions on the adequacy of personal information protections, please visit

Children’s Privacy

You must be at least 18 years of age or older to use our Sites and Services. If we learn or identify personal information about individuals under the age of 18, we will suspend the user account and promptly delete any information in connection with such account. 

Changes to this Privacy Policy

We may change or update this Privacy Policy where necessary to reflect changes in our Sites and Services, how we use your personal information, or in accordance with applicable law. When we post changes to the Privacy Policy, we will revise the “Last Updated” date at the top of this page. For new users, such changes will become effective upon posting. For existing users, the changes and updates will become effective 30 days after posting. We encourage you to periodically review this Privacy Policy for the latest information on our privacy practices. If we make material changes to the Privacy Policy, we will provide notice or obtain consent regarding such changes as may be required by law.

Questions or Concerns

If you have any questions related to this Privacy Policy, please email us at and put “Privacy Policy Inquiry” into the subject line of your email.

Our address is 312 S. Cedros Ave, Ste 260, Solana Beach, CA 92075.