Last Updated: March 1, 2022
Scope of this Policy
Information Collected by Trovata
The personal information we collect depends on how you interact with the Sites and Services, the features you use, and the choices you make.
We collect personal information about you from different sources and in various ways when you use our Sites and Services, including information you provide directly, information collected automatically, third-party data sources, and data we infer or generate from other data.
Information you provide directly. We collect personal information you provide to us.
Name and contact information.
You provide us with information about you when you complete a web form, apply or register for the Sites and Services, set-up the Sites and Services, respond to an advertisement, contact us for support or other offerings. During such processes, we collect personal information such as your name, company name, address, email, phone number, and login credentials.
Demographic data. In certain cases, such as when you register for events or participate in surveys, we request that you provide position or title, industry, and similar demographic details.
Billing and payment information including credit card numbers, financial account information and credentials.
Content and Files. You may provide personal information through your public participation in chat sessions, blogs, email exchanges, or newsgroups on our Sites and Services. We may also collect documents, or other files you upload or process on our Sites and Services; and if you send us email messages or other communications, we collect and retain those communications.
Information we obtain from third party sources. We may also collect other public and third party information about you to supplement your profile, such as public information about the company where you work. For example:
Service providers. Third parties that collect or provide data in connection with work they do on our behalf, for example companies that provide us hosting services or companies that send communications on our behalf.
Publicly available sources. Public sources of information such as social media platforms. For example, we maintain pages on LinkedIn, Facebook, and other social networking sites. We may collect information when you interact with our pages on such social networking platforms.
Information we collect automatically. When you use our services, we collect some information automatically. For example:
Identifiers and device information. We receive and store certain information when you use our Sites and Services. For example, we receive information that your browser or device sends to our servers whenever you visit or use our Sites and Services. Your browser or device may tell us your internet protocol (IP) address used to connect your computer to the internet or the proxy server that you use to access the internet, computer and connection information such as browser type, version, language and time zone settings, browser plug-in types, operating system, and type of device you are using.
Usage data. When you visit or use our Sites and Services, your browser may also tell us information such as the actions you take on our Sites and Services, the page that led you to our Sites and Services as well as, if applicable, the search terms you typed into a search engine that led you to our Sites and Services.
Geolocation data. Depending on your device and app settings, we collect geolocation data when you use our Sites and Services.
Information we create or generate. We infer new information from other data we collect, including using automated means to generate information about your likely preferences or other characteristics (“inferences”). For example, we infer your general geographic location (such as city, state, and country) based on your IP address.
When you are asked to provide personal information, you may decline. And you may use web browser or operating system controls to prevent certain types of automatic data collection. But if you choose not to provide or allow information that is necessary for certain services or features, those services or features may not be available or fully functional.
Cookies, Mobile IDs, and Similar Technologies
We may receive information about how you use our Sites and Services through the use of first-party and third-party cookies, and also web beacons and other similar technologies. Our servers collect similar information when you are logged into our Sites and Services. The information we receive through cookies and similar technologies may be associated with you, depending on the Sites and Services you are using, and whether you have provided information identifying yourself to such Sites and Services.
In addition, third parties may be able to collect information about your online activities over time when you use our Sites and Services using cookies or other technologies.
What are cookies and similar technologies?
Cookies are small text files placed by a website and stored by your browser on your device. A cookie can later be read when your browser connects to a web server in the same domain that placed the cookie. The text in a cookie contains a string of numbers and letters that may uniquely identify your device and can contain other information as well. This allows the web server to recognize your browser over time, each time it connects to that web server.
Web beacons are electronic images (also called single-pixel or clear GIFs) that are contained within a website or email. When your browser opens a webpage or email that contains a web beacon, it automatically connects to the web server that hosts the image (typically operated by a third party). This allows that web server to log information about your device and to set and read its own cookies. In the same way, third-party content on our Sites and Services (such as embedded videos, plug-ins, or ads) results in your browser connecting to the third-party web server that hosts that content. Some of the features we offer may include web beacons to help us understand how you interact with such features on our Sites and Services.
As mentioned above, we, and our analytics and advertising partners, use these technologies on our Sites and Services to collect personal information (such as the pages you visit, the links you click on, and similar usage information, identifiers, and device information) when you visit our Sites and Services, including personal information about your online activities over time and across different websites or online services. This information is used to store your preferences and settings, enable you to sign-in, analyze how our Sites and Services perform, track your interaction with the Sites and Services, develop inferences, deliver interest-based advertising, combat fraud, and fulfill other legitimate purposes. We and/or our partners also share the information we collect or infer with third parties for these purposes.
The third-party analytics and advertising providers we use on our Site and Services include, for example:
|Company/Service||Purpose(s)||Privacy Notices||Manage Settings (Opt-Out)|
To learn about their privacy practices and how to opt-out from their use of cookie data for targeted advertising purposes, click on the links above. You may also use the advertising and cookie controls described below.
What controls are available?
Advertising controls. Our advertising partners may participate in associations that provide simple ways to opt out of ad targeting, which you can access at
- United States: NAI (http://optout.networkadvertising.org) and DAA (http://optout.aboutads.info/)
- Canada: Digital Advertising Alliance of Canada (https://youradchoices.ca/)
- Europe: European Digital Advertising Alliance (http://www.youronlinechoices.com/)
These choices are specific to the browser you are using. If you access our services from other devices or browsers, take these actions from those systems to ensure your choices apply to the data collected when you use those systems.
- Browser cookie controls. Most web browsers are set to accept cookies by default. If you prefer, you can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our Sites and Services. If you choose to delete cookies, settings and preferences controlled by those cookies, including advertising preferences, may be deleted and may need to be recreated.
- Mobile advertising ID controls. iOS and Android operating systems provide options to limit tracking and/or reset the advertising IDs.
- Email web beacons. Most email clients have settings which allow you to prevent the automatic downloading of images, including web beacons, which prevents the automatic connection to the web servers that host those images.
- Do Not Track. Some browsers have incorporated “Do Not Track” (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not a common understanding of how to interpret the DNT signal, our websites do not currently respond to browser DNT signals. Instead, you can use the range of other tools to control data collection and use, including the cookie controls and advertising controls described above.
Use of the information collected by Trovata
- Functionality and maintenance of the Sites and Services. To maintain the performance and functioning of our Sites and Services, including troubleshooting and maintenance.
- Business operations. To operate our business, such as improving our internal operations, securing our systems, detecting fraudulent or illegal activity, and meeting our legal obligations.
- Delivery of Services. Provide you with the Sites and Services, as well as any other services, support, or information you have requested including operation and improvement our Sites and Services, and diagnose related problems.
- Research and Development. To develop new features and conduct research.
- Personalization. To understand you and your preferences to enhance and personalize the features on our Sites and Services and any communications to you according to your interests and preferences.
- Customer Support. To provide customer support and respond to your questions.
- Communications. To send you messages such as those related to technical notifications, payments or other administrative messages.
- Marketing and Advertising. To send you newsletters and information about new offers, promotions, rewards, contests, and display advertisements about Trovata. We may also contact you via telephone with information about our latest offerings and promotions.
We may combine information we collect about you from different sources for the purposes described above and to give you a more seamless, consistent, and personalized experience on our Sites and Services.
We may also use aggregate data from our Sites and Services for benchmarking and improvement.
Sharing information collected by Trovata
We share personal information as necessary to complete your transactions, provide the services you have requested or authorized, or with your consent. In addition, we share each of the categories of personal information described above, with the types of third parties described below, for the following purposes:
- Financial services & payment processing. When you provide payment data, we will share payment and billing information with banks and other entities as necessary for payment processing, fraud prevention, credit risk reduction, or other related financial services.
- Corporate transactions. We may disclose personal information as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or a transfer, divestiture, or sale of all or a portion of our business or assets.
- Legal and law enforcement. We will access, disclose, and preserve personal information when we believe that doing so is necessary to comply with applicable law or respond to valid legal process, including from law enforcement or other government agencies.
- Security, safety, and protecting rights. We will disclose personal information if we believe it is necessary to:
- protect our customers and others, for example to prevent spam or attempts to commit fraud, or to help prevent the loss of life or serious injury of anyone;
- operate and maintain the security of our Sites and Services, including to prevent or stop an attack on our computer systems or networks; or
- protect the rights or property or ourselves or others, including enforcing our agreements, terms, and policies.
Please note that some of the features on our Sites and Services may include integrations, references, or links to services provided by third parties whose privacy practices differ from ours. If you provide personal information to any of those third parties, or allow us to share personal information with them, that information is governed by their privacy policies.
Finally, we may share de-identified information in accordance with applicable law.
Information security and storage
We understand that the security of your personal information is important. We implement commercially reasonable and appropriate administrative, technical, and physical security controls designed to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. However, despite our efforts, no security controls are completely effective, and we cannot ensure or warrant the security of your personal information.
Choice and Control of Personal Information
Accessing, updating, or deleting your personal information
We take reasonable steps intended to ensure that your personal information we process is accurate, complete, and current by using the most recent information provided to us. Our Sites and Services may allow you to review and edit your personal information by accessing your profile or similar feature of our Sites and Services. You may also submit a request to us to review, edit, or delete your personal information by emailing your request to firstname.lastname@example.org. Once we verify your identity, we will assist you with your request.
Opting-out of Trovata Communications
You may opt out of receiving mailings, newsletters or other communications we may provide from time-to-time by modifying your preferences or by unsubscribing to the marketing mailings or newsletters you no longer desire. To unsubscribe, please follow the “Unsubscribe” instructions that are contained within the mailing, newsletter or other communication that we send to you. You may also send an email email@example.com with “Unsubscribe” in the body, together with a description of the communications you no longer desire to receive. If you receive promotional email or SMS messages from us and would like to stop, you can do so by following the directions in that message or by contacting us as described in the Contact Us section below. If you receive a sales call from us, you can ask to be placed on our do-not-call list.
European and UK Data Protection Rights
If the personal information we process about you is subject to European Union, Swiss, or United Kingdom of Great Britain and Norther Ireland (UK) data protection law, you have certain rights with respect to that data:
- You can request access to, rectification, or erasure of personal information;
- If any automated processing of personal information is based on your consent or a contract with you, you have a right to transfer or receive a copy of the personal information in a usable and portable format;
- If the processing of personal information is based on your consent, you can withdraw consent at any time for future processing;
- You can to object to, or obtain a restriction of, the processing of personal information under certain circumstances; and
- For residents of France, you can send us specific instructions regarding the use of your data after your death.
We rely on different lawful bases for collecting and processing personal information about you, for example, with your consent and/or as necessary to provide the services you use in accordance with our contractual obligations, operate our business, meet our legal obligations, protect the security of our systems and our customers, or fulfill other legitimate interests.
Retention of Personal Information
We will retain your personal information for as long as necessary to provide you with our Sites and Services, as needed to comply with our legal obligations or enforce our agreements. For example, we may retain certain records for legal or internal business reasons, such as fraud prevention. Some of your information may also remain on backup systems after the expiry of the retention period.
Location of Personal Information
Location of Processing European Personal Information. We may transfer personal information from the European Economic Area (EEA), United Kingdom (UK), and Switzerland to other countries, some of which have not been determined by the European Commission to have an adequate level of data protection. When we do so, we use legal mechanisms, including contracts, to help ensure your rights and protections. To learn more about the European Commission’s decisions on the adequacy of personal information protections, please visit:
You must be at least 18 years of age or older to use our Sites and Services. If we learn or identify personal information about individuals under the age of 18, we will suspend the user account and promptly delete any information in connection with such account.
Questions or Concerns
Our address is 312 South Cedros Ave, Suite 312, Solana Beach, CA 92075