For senior living operators adding new communities, expanding banking relationships, and juggling cash across multiple entities, things get complex—quickly. And with lean finance teams already pushed to “do more with less,” the tools you use can make or break your ability to stay ahead.
Improving cash visibility in senior living operations isn’t just about better spreadsheets—it’s about better care. With fragmented banking relationships, lean finance teams, and growing demands for senior care, many operators struggle to get a clear, real-time picture of their liquidity. In this article, we’ll show you how modern treasury technology is helping senior living providers improve cash visibility, scale operations, and ultimately, deliver a higher quality of care.
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Why Improving Cash Visibility Is Critical for Senior Living Providers
As any finance leader in senior living knows, the key to confident decision-making is knowing where your cash is and where it’s going.
But if you’re piecing together a picture of your liquidity from downloaded bank statements and siloed spreadsheets, you’re not just losing time—you’re working with incomplete, outdated information. This can lead to poor decisions, through no fault of your own.
Modern cash management platforms can bridge this gap to ensure your moves are based on accurate, timely information. Instead of chasing data, you get real-time visibility across every community, account, and region, all in one place. That means:
- A single source of truth for your entire organization
- The ability to drill into cash flow by community, bank, or entity
- Instant reporting for the board or executive team without any IT input
Scaling Senior Living Operations With Real-Time Cash Visibility
With people living longer all the time and demanding higher standards of care later in life, the senior living segment is growing rapidly. Already a sizable market with an estimated value of just under $120 billion per year, this is projected to grow to almost $160 billion by 2030.
The growing demand for care presents an excellent opportunity for companies in the sector, as long as they have the financial infrastructure to scale with their growth. A new community means new bank accounts, new vendors, and more financial data to manage, but most reporting processes don’t scale.
How to Improve Cash Visibility in Senior Living With Automation
Centralizing bank data and automating manual treasury processes are essential steps toward improving cash visibility across your senior care organization.
Consolidate Cash Data From Multiple Communities
Rather than logging into multiple bank portals, a modern platform like Trovata allows senior living operators to consolidate cash data across all entities into a single dashboard. This gives both community-level operators and corporate leadership instant insight into current liquidity.
Filter by Region, Bank, or Entity for Instant Answers
With transaction tagging and customizable filters, you can drill into cash flow by location or cost center, answering questions in seconds without needing to export data into spreadsheets.
Say Goodbye to Month-End Surprises
With near real-time data and automated forecasts, finance leaders can spot shortfalls or excess cash early—helping them make decisions faster and avoid disruptive surprises.
The Power of Transaction Tagging
To ensure that your reporting functionality keeps up with your organizational changes, automation is critical. With a tagging structure aligned to your business, you can auto-categorize transactions, track trends, and build reports that update themselves. No formulas. No downloads. Just answers.
Want to know cash on hand for a specific region? Filter by tag. Need to update your 13-week forecast after onboarding a new property? Adjust the inputs, and everything updates in real time.
Learn how the insurance company, Lemonade, and Gibson Guitars automated transaction tagging to streamline their cash flow analysis and reporting.
Simply Better Forecasting
While reporting can help you ascertain where the business is now, it’s forecasting that can provide a real strategic advantage. With the right technology, forecasting doesn’t have to be painful. Automation tools can turn forecasting into something your team actually looks forward to. You’re not stuck maintaining a web of formulas, you’re reviewing forward-looking scenarios with confidence.
Improving Care Through Better Finance Management
At its core, the senior living business is about people. That includes the residents you care for and the staff you support. While every business needs to focus on profits, providing a high level of service and care is a fundamental component for senior living organizations when it comes to generating those profits.
And while finance may not seem like a front-line function, its impact is felt throughout the organization. When you can see your cash position clearly, you make better hiring decisions. You invest in upgrades. You move faster when needs arise.
For larger enterprises, especially those managing a portfolio of operators, this clarity becomes even more valuable. For example, large companies can even roll out Trovata at the entity level, enabling each operator to get the tools they need, while giving corporate leadership a consolidated view of liquidity.
Automating Without the TMS Bloat
Traditionally, to get a unified view of all their cash data, finance and treasury teams’ only option was implementing a treasury management system (TMS). These legacy tools might sound like the obvious solution for a scaling senior living operator. But the reality is, they’re often too heavy.
Lengthy implementations. Consultant dependencies. Hidden costs for basic features.
The use of connections such as open banking APIs—central to modern cash management solutions—can provide a lighter, smarter alternative.
You get the automation you need such as near real-time data feeds, forecasting, tagging, and reporting, without the complexity of a full TMS. Most teams go live in weeks, not months, and there’s no external IT support required.
And for organizations hesitant about change, this makes all the difference. You’re not overhauling your entire tech stack. You’re replacing painful manual processes with something faster, more flexible, and easier to use.
Supporting M&A and Expansion with Real-Time Insight
M&A activity started to see a recovery in 2024, but the complicated economic and geo-political environment means that acquisitions are likely to be far from simple for the foreseeable future. At the same time, they offer some exciting growth opportunities.
The key lies in the level of data that can be gathered and analysis which can be made, to ensure any major decisions are as well-informed as possible.
According to Lucy Stapleton, Global Deals Leader at PwC UK, “We are seeing the long-awaited recovery in M&A broadening out to more sectors and more countries and with more large deals. All of this is giving “legs” to the momentum that started already in 2024, but the potential for surprises, both good and bad, remains high. Dealmakers will need to keep a close eye on valuations, interest rates and geopolitics in the year ahead.”
Without a clear view of current liquidity, upcoming obligations, and cash flow forecasts, it’s difficult to assess how much working capital is really available, or whether you’re overextending. As Stapleton points out, the opportunities are there but the margin for error is smaller than it has been.
The right tools can help simplify this. By consolidating bank data across all accounts and entities into a single, real-time platform, finance teams can quickly assess funding capacity without waiting for month-end closes or combing through disconnected spreadsheets. Whether you’re preparing for an acquisition or planning internal expansion, real-time reporting makes it easier to understand how much capital is immediately accessible, forecast cash flow impacts of upcoming transactions, model different expansion scenarios based on actuals, and surface potential shortfalls before they become a problem.
For operators adding new communities every month or evaluating bolt-on acquisitions, this speed and clarity is essential.
How a Florida-Based Senior Living Company Scaled Its Cash Management
Whether you’re operating 10 communities or 100, manual processes slow your progress and create risks within the business. It’s where most organizations start when it comes to cash management, but it simply isn’t scalable.
One of the largest privately held operators in the senior living and care space knew this well. With operations spanning 15+ banks and new communities coming online every month, their finance team needed a better way to manage complexity. Manual processes weren’t just slow—they were a barrier to scale. That’s when they turned to Trovata.
With a unified dashboard, entity-level visibility, and automated forecasting, the operator now has the tools to grow without adding unnecessary overhead. They’ve reduced manual entry, automated reporting, and now have a system that keeps up with their expansion.
Here are some of the key benefits they have experienced:
✔ Real-time visibility across 15 banks and 400+ bank accounts
✔ Automated forecasting & reporting
✔ Supports rapid expansion: 1+ new community/month
✔ Cohesive dashboards for execs & treasury team
✔ Time savings
A Simpler Path to Strategic Cash Management in the Senior Living Sector
For companies in the senior living and care industry, managing cash doesn’t need to be stuck in the past. With Trovata, senior living finance teams can automate the repetitive, gain real-time visibility, and scale their cash management/treasury operations as fast as their communities are expanding.
It’s not about implementing more software for the sake of it, but about giving your team the tools to operate more efficiently, deliver better insights, and ultimately support the care mission at the heart of your organization.
Ready to improve cash visibility in your senior living organization?
Book a demo to see how Trovata helps finance teams operate with clarity and scale.
