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Three Ways Finance Leaders Align Cash Flow Forecasting and Strategic Planning

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Among finance leaders’ primary concerns throughout the pandemic is ensuring their companies have sufficient cash flow to sustain their businesses. At a time when companies have to plan for multiple scenarios concerning cash flow, including scenarios that in previous years they would have considered unimaginable, finance leaders may perceive they lack the resources to prepare their companies for an uncertain future.

But with advances in machine learning, finance leaders can bolster their companies’ existing resources. That’s because they can combine the knowledge that finance teams accumulate from experience alongside the speed with which computers can evaluate a variety of scenarios to help inform decisions far more quickly than human beings on their own. As a result of using human and artificial intelligence to gain visibility into cash flow, finance leaders enable their companies to establish greater control over cash flow. By attending this webinar, you will learn:

check Why finance leaders need to rethink traditional approaches to forecasting cash flow
check How finance leaders adapt to increasing complexity inherent in forecasting cash flow by employing best practices in scenario planning
check What finance leaders need to know about using machine learning to accelerate decisions about how best to manage cash flow


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Brett Turner
Founder/CEO, Trovata

After starting his career as a CPA with the Deloitte audit practice, Brett gained progressive experience in corporate finance and accounting managing SEC reporting for Amazon and then becoming VP of Finance for Worldwide Packets (sold for $300M+ in 2008). Across his last three roles as a startup Co-Founder / CFO, Brett has raised over $100M in equity and venture debt financing while helping create over $500M in shareholder value. Brett is a Seattle native, with a BA in Finance from Seattle Pacific University.

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Joseph Drambarean
Chief Technology Officer, Trovata

Working with key Fortune-level brands, including Capital One, Marriott International, Microsoft, Harley-Davidson, and Allstate Insurance, Joseph Drambarean has helped brands navigate the digital landscape by creating and executing innovative digital strategies, as well as enterprise product integrations that incorporate cloud architecture, analytical insights, industry-leading UI/UX, and technical recommendations designed to bring measurable ROI.

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Joe Fleischer
CFO Channel Editorial Director, studioID - Industry Dive Moderator

Joe Fleischer is the CFO channel editorial director with studioID, the content studio of Industry Dive, a leader in business journalism. In keeping with the mission of studioID, which is to create custom content through storytelling that inspires audiences and elevates brand value for clients, Joe Fleischer collaborates with sponsors to develop webinars on topics that reflect the primary concerns and priorities of senior finance executives.