The First Treasury Hire: Jessica Siu on Scaling, Storytelling & AI
What does it take to stand up a modern treasury function—solo—at a global company fueled by M&A? Jessica Siu, VP of Treasury at Authentic Brands Group (ABG), shares how she’s building treasury from the ground up. With global icons like Reebok, Champion, Nautica, Lucky Brand, Sports Illustrated, Forever 21, David Beckham, and Shaquille O’Neal under ABG’s umbrella, she’s focused on building scalable treasury infrastructure to power the company’s rapid expansion and global partnerships.
Listen to this episode to hear how she designed a strategic rollout plan, prioritized quick wins, and implemented a lightweight system with Trovata to manage complexity at scale. Jessica also explains how treasury can support broader AI initiatives across the business—from driving clean, structured data to integrating with the larger finance tech stack. Whether you’re navigating growth, M&A, or looking to modernize your tech, Jessica’s story offers a practical roadmap for building treasury with long-term impact.
Episode Highlights
- Hear Jessica’s advice for stepping into a first-ever treasury role without any existing SOPs or infrastructure
- Explore how she embraced being scrappy—while laying the groundwork to evolve from reactive to strategic, scalable treasury
- Discover how she evaluated and implemented the right treasury system to get up and running quickly
- Learn how treasury can support a finance department’s digital transformation while contributing to broader enterprise AI initiatives
- Get her take on career growth, risk-taking, and knowing when it’s time to make the leap into something new
Subscribe
Never be out of the loop on what’s going on in finance, tech, and business.
Show Notes / Resources
Read the full transcript.
Learn more about Trovata at https://trovata.io.
About Fintech Corner
A podcast for fintech lovers that starts conversations between bankers, financial technology innovators, and their clients to evolve finance and treasury for the 21st century. For decades, there has been a gap between the technology that banks can offer and what corporate clients need for modern cash flow management and analysis. We’ll cover emerging trends to help bridge this gap, technologies that can reshape the roles of treasury & finance, and the in’s and out’s of API bank connections & open banking.
Joseph Drambarean
CPO & CTO, Trovata
Joseph is one of the founding members of the company and the first engineer. Before Trovata he worked with companies like Capital One where he was at the forefront of digital transformation, leading product management as head of the innovation labs and mobile banking teams. Joseph is driving innovation around rapid deployment and customer onboarding, bank-grade security, and machine learning at Trovata, creating a more consumerized user experience for customers from small businesses to enterprises.
Jessica Siu
VP Treasury, Authentic Brands Group
Jessica Siu is a Treasury leader with over a decade of global experience across consumer retail and technology industries. In her current role as the VP of Treasury at Authentic Brands Group, the world’s leading owner of sports, lifestyle, and entertainment intellectual property, Jessica is building the Treasury function from the ground up. Prior to ABG, Jessica was at Dropbox, Columbia Sportswear, and Gap. Her areas of expertise include cash management, investments, capital markets, FX, and insurance. Guided by a belief in purposeful leadership, she empowers teams to innovate and adapt in dynamic, fast-paced environments. Jessica holds a B.S. in Business Administration, with a Finance concentration, from the California Polytechnic State University in San Luis Obispo.
