Director of Product Marketing

Role Description

The Director of Product Marketing, armed with at least 5 years of experience in the Fintech space, will guide product messaging and utilize industry best practices and familiarity with the organization’s mission to inspire ideas and content from customer research and sales cycle analysis.


  • Investigate the competition and research and identify potential new products that will assist the organization in gaining a competitive edge over our competition
  • Develop and provide product information for internal and external use to ensure sales and distributor personnel have the tools to sell our products
  • Lead and scale Channel Marketing initiatives and manage a high-performance channel marketing manager
  • Evaluate the timely adjustment of marketing strategies and plans to respond to changing markets and provide marketing advice and guidance on various distributors
  • Create a Sales Enablement Roadmap that is measurable and driven toward sales and marketing knowledge increase
  • Utilize industry best practices and familiarity with the organization’s mission to inspire ideas and content from customer research and sales cycle analysis
  • Guide the product message, work with content production and demand generation teams to ensure production aligns with market research
  • Monitor and analyze the performance of key performance indicators (KPIs) to identify areas of improvement within sales enablement and sales cycle acceleration
  • Aide in the production of Case Studies and Customer content production based upon interview and post implementation interviews
  • Collaborate with Demand Leader, Advocate Marketing Coordinator, VP of Client Success and Product Team to ensure all teams have a deep understanding of product, customer need and core program messages
  • Source, train and manage vendors related to product marketing programs


  • 5 years experience in FinTech, preferably in B2B SaaS
  • Highly organized & detail oriented individual
  • Strong written communication with audience adaptation skills
  • Creative, self-motivated and excited to be a part of a high performance team
  • Ability to see the big picture, build a team-oriented approach to problem solving and analyze the marketplace to ensure the Company remains competitive
  • Above average persuasive writing skills
  • Strong decision-making skill requiring detailed analysis and investigation with solutions requiring original thinking and a high degree of judgment significantly affecting multiple areas of the Company


  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Company Overview

Trovata is the first modern end-to-end fintech platform that helps companies manage their cash flow. We’re pioneering open banking (direct APIs) for mid-market and enterprise companies to automate cash positions, cash flow analysis, and cash forecasting.‍

Our solution was developed by a longtime CFO who knew there had to be a better way, and is engineered by experienced software developers from Capital One. We closed our $20M Series A round in January of 2021 and have top-tier partners and investors, including J.P. Morgan, Wells Fargo, and Capital One. ‍